Studio 54 Style Returns for a Revival: Shaggy Jackets Have Become the Festive Season's Must-Have
While the legendary New York nightclub Studio 54 shut its doors nearly four decades ago, its distinct style impact remains powerful.
Currently, the spotlight isn't on see-through bodysuits but on the plush, fuzzy coats and wraps favored by celebrities and party enthusiasts as well.
With the festive social calendar approaching, the distinctive Studio 54 coat is experiencing a significant resurgence.
Retail Data Reflects the Popularity
Among the most popular items from a recent partnership between a high-street brand and a London label is a cropped, off-white, shaggy jacket with giant lapels.
At another retailer, online queries for taupe fake fur coats have surged 190% compared to last year.
Interest for pre-owned fuzzy items is also rising, with queries for faux fur growing by over 250% in the last six months on a popular secondhand platform.
"It's a statement coat," notes a senior fashion editor, adding that it serves as the central piece of an ensemble.
She likes to wear her own colossal shaggy coat with low-rise jeans or leggings and micro shorts.
Television Fashion Mirrors the Trend
This style is replicated in a latest Netflix romcom series, where a sister wears a caramel fuzzy jacket to a casual dinner.
When questioned about her daring outfit, the character replies, "You told us to look fancy. It's fashion!"
Emergence of the "Glamorous" Vibe
This look aligns with what a U.S. style analyst is calling "boom boom."
Rooted in the extravagance and opulence of the 1980s New York, this aesthetic evokes wads of cash, champagne, cigarettes, short skirts, loose morals and, naturally, fur.
Similar to that era, the trend is emerging during a uncertain economy.
Boom boom is very much about dressing for the lifestyle you dream of rather than the one you have to endure.
Modern Fabrics and Tongue-in-Cheek Opulence
Whereas real fur was everywhere during Studio 54's peak, today's iterations are mostly made from shearling—a byproduct of the meat industry—or synthetic materials like polyester.
The trend embodies a tongue-in-cheek opulence—as if a beloved character has taken charge with overblown silhouettes and surprising hues.
Celebrity Endorsement and Exclusive Releases
A London creator was an pioneer of this movement. Her shaggy coats with poodle-like textures have been worn by famous pop stars.
Due to high interest, these coats are now only sold in limited drops. An upcoming release includes a rose and grey version similar to a giant pom-pom, alongside leopard- and zebra-print options with dramatic fuzzy frou-frou.
"When you can only buy one thing, you don't want it to be a plain sweater or a pair of ordinary pants, you want something dramatic," says a magazine editor-in-chief.
The sentiment is shared by a fashion director at a leading store, who describes it "a surprising, fun element" that doesn't require a complete outfit.
The Ultimate Spirit Lifter
In the end, the fuzzy coat can serve as a fantastic mood lifter.
"It won't cost a fortune," says the expert, "and it's going to make you feel glam when the world around you is pretty dreary."